Competing with digital servitization
To help companies with these changes, the University of Twente, together with several knowledge partners, is organizing a conference for the Dutch manufacturing industry on digital servitization & manufacturing on Friday April 26. This meeting also marks the defense of Xander Stegehuis' dissertation, focused on servitization in partnerships.
In a world where customers are making increasingly higher demands, the labor market is becoming increasingly tight and sustainability is not an option but a necessity, companies face enormous challenges. It's time for action! Fundamental changes in business models, primary processes and customer interactions. Think of a service-oriented approach, advanced digital technologies and deepening co-creation with customers.